GEO glossary

Model Context Protocol (MCP)

Model Context Protocol (MCP) is an open protocol for connecting AI applications with external tools and information sources.

Why this matters for GEO

MCP integrations can expose capabilities to compatible assistants but do not automatically improve public search ranking.

Related terms

• AI Shopping Recommendation
• Tool Calling
• Product Entity
• API Discoverability
• AI Agent
• Agentic Commerce

Continue reading

• AI Shopping Recommendation
• Tool Calling

All 150 GEO and AI visibility terms

Updated November 2026.