GEO glossary

Pretraining

Pretraining is the initial training phase in which an LLM learns statistical patterns from large datasets.

Why this matters for GEO

A brand may be known from training data without a current website lookup.

Related terms

• Inference
• Fine-Tuning
• System Instruction
• Model Knowledge Cutoff
• Large Language Model (LLM)
• Transformer

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• Inference
• Fine-Tuning

All 150 GEO and AI visibility terms

Updated November 2026.