GEO glossary

Prompt Drift

Prompt Drift is a change over time in how people phrase questions or in which questions matter.

Why this matters for GEO

Refresh benchmark prompts using actual customer language.

Related terms

• Prompt Benchmark Set
• Follow-Up Prompt
• Prompt Tracking
• Prompt Cluster
• Prompt Intent
• Informational Prompt

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• Prompt Benchmark Set
• Search Engine Optimization (SEO)

All 150 GEO and AI visibility terms

Updated November 2026.