GEO glossary

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is improving a website's accessibility, usefulness, and performance in organic search.

Why this matters for GEO

SEO fundamentals often support discoverability in AI search as well.

Related terms

• AI Search
• Organic Search Result
• Search Engine Results Page (SERP)
• Google AI Overviews
• Google AI Mode
• Featured Snippet

Continue reading

• Prompt Drift
• Organic Search Result

All 150 GEO and AI visibility terms

Updated November 2026.