GEO glossary
Search Engine Results Page (SERP)
Search Engine Results Page (SERP) is the page of results presented by a search engine.
Why this matters for GEO
AI overviews may appear alongside other SERP features.
Related terms
- Organic Search Result
- Google AI Overviews
- Search Engine Optimization (SEO)
- Google AI Mode
- Featured Snippet
- E-E-A-T
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All 150 GEO and AI visibility terms
Updated November 2026.